1-on-1 Strategy Session with Anthoni Allen

Session 1: Brand Discovery & Goal Mapping
Duration: 1.5 hours

Objective: Establish a clear understanding of your brand identity, goals, and target audience to create a solid foundation for strategic planning.

Agenda: 
Welcome & Introduction(5 minutes)
- Brief overview of the session goals and structure.

Brand Identity Deep Dive (20 minutes)
- Discuss your current brand presence (personal or business).
- Identify core values, unique strengths, and messaging gaps.

Defining Goals (25 minutes)
- Outline your short-term and long-term objectives.
- Discuss desired outcomes for your audience and business.

Mapping Your Customer Journey (30 minutes)
- Identify your target audience and their needs.
- Create a roadmap of how customers engage with your brand.

Session Recap & Next Steps (10 minutes)
- Summarize key takeaways and set focus areas for Session 2.

Session 2: Strategy Creation & Implementation Plan
Duration: 1.5 hours

Objective: Develop and refine a comprehensive strategy using the AAG Framework to achieve your branding and business goals.

Agenda:
Review of Session 1 Insights (10 minutes)
- Recap brand goals, customer journey, and key focus areas.

Strategy Development  (45 minutes)
- Build a customized branding and marketing strategy using the AAG Framework.
- Break down actionable steps for implementing the strategy.

Fine-Tuning the Plan (25 minutes)
- Analyze the strategy for alignment with your goals.
- Adjust and enhance the plan for maximum impact.

Session Recap & Next Steps 10 minutes)
- Summarize the finalized strategy and key actions.
- Provide tools or resources to support execution.